Tag Archives: communication strategy

What Communicators Can Learn from the 2010 Census

Communicators frustrated with low response rates to employee surveys should take a look at the communication plan behind the 2010 U.S. Census. Continue reading

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Dust Off Your Communications Strategy

My advice: pull out that dusty file with your communications strategy and take a hard, unbiased look at the strategic direction – does it still support the company’s business strategy and goals? Are you reaching all audiences? Are your programs effective? Continue reading

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The DTV Communication Campaign

…the DTV awareness campaign uses one of my favorite communication strategies — it uses the product (TV) to sell the product through a series of PSAs, screen graphics and story placements that began in late 2007. Continue reading

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Proactive Employee Communications

Sure, the economy may be turning the corner. But this is not the time to fall back into pre-recession patterns of reactive employee communications. Continue reading

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