Tag Archives: communication campaigns

The Red Mittens That United a Nation

I got my first glimpse of the red mittens on February 12, 2010 when the Canadian Olympic team marched into BC Place for the Opening Ceremonies of the 2010 Winter Games in Vancouver. Little did I know that those cute red mittens represented a year-long program to unite Canadians behind their national athletes and claim the 2010 Winter Games as “Canada’s Games.” Continue reading

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New Messages for a New Year

The best companies, particularly those that make the “Best Companies to Work For” listing each year, are characterized by employees who are intellectually and emotionally invested in the business. Continue reading

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The DTV Communication Campaign

…the DTV awareness campaign uses one of my favorite communication strategies — it uses the product (TV) to sell the product through a series of PSAs, screen graphics and story placements that began in late 2007. Continue reading

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