Category Archives: Communication Strategies

Social Media Resources for Communicators

Whether you are looking to begin your social media journey, or build upon your existing skill set, you can’t go wrong with these resources. Continue reading

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Applying Communication Strategies to Real-Life Challenges

I didn’t realize that the dynamics of a small arts community would so closely resemble the dynamics of an employee team, and that the two groups would present similar internal communications challenges. Continue reading

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Dust Off Your Communications Strategy

My advice: pull out that dusty file with your communications strategy and take a hard, unbiased look at the strategic direction – does it still support the company’s business strategy and goals? Are you reaching all audiences? Are your programs effective? Continue reading

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The DTV Communication Campaign

…the DTV awareness campaign uses one of my favorite communication strategies — it uses the product (TV) to sell the product through a series of PSAs, screen graphics and story placements that began in late 2007. Continue reading

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