Author Archives: Susan Rink

About Susan Rink

Susan C. Rink is president and owner of Rink Strategic Communications, LLC (www.rinkcomms.com) and presenter of the "Take Note" podcast series (http://www.youtube.com/user/RinkComms).

Use Award-Winning Programs to Benchmark Your Employee Communications Efforts

Don’t let financial limitations serve as a barrier to your benchmarking efforts. Collecting best practices research is as easy as reviewing the list of communication award winners from local and national programs and reaching out to the winners. Continue reading

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Tips for Writing an Effective Communication Award Submission

Creating an effective communication award submission is a process that should not be rushed. These tips will help you stay focused and on track as you prepare your entry. Continue reading

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Helpful Hints for Submitting Your Communication Award Program Entry

For a first-timer, submitting an entry to a professional awards program can be an overwhelming prospect. Continue reading

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Get Ready for (Communications) Awards Season

Professional awards programs offered by PRSA and IABC provide communicators with an opportunity to showcase their programs and products, to have their work judged by industry experts, and to be recognized for professional excellence. Continue reading

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Five Tips for Working with a Professional Photographer

Veteran photographer Tony Ridder has some helpful tips for internal communicators who want to get the most out of a photo session. Continue reading

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Deliver Us from Bad Stock Photography

After countless hours searching through affordable stock photography from a variety of sources, I’ve come to the conclusion that the creative directors and photographers responsible for “business” images have never actually worked in an office environment. Continue reading

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Communicating with Generation Z

The next wave of employees — Generation Z — will bring to the workplace an entirely new approach to information gathering, sharing and assimilation. Is your organization ready? Continue reading

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Why I Mentor Young Communication Professionals

Mentoring communication students and entry-level communicators provides us an opportunity to give back to our profession. But there are other reasons to be a mentor. Continue reading

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Show Appreciation with a Thank-you Note

When faced with the challenge of improving employee morale, managers should embrace the old-fashioned handwritten thank-you note as a way to offer personalized, and sincere, appreciation to their staff members. Continue reading

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Please Don’t Email Me in that Tone of Voice

Is it just me, or does email make it easier for someone to be rude? I’m not talking about the “Oh, I didn’t get your email” dodge, or the terse “OK” response. I’m talking about full-on, flat-out rudeness. Case in … Continue reading

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