Planning and Strategy

One of the most important services we offer at Rink Strategic Communications, LLC is helping our clients develop communications strategies and policies.  For assistance with your internal communications efforts, contact Rink Strategic Communications (703) 856-5467.

Read Susan’s Blog Posts About Communications Strategies

Applying Communication Strategies to Real-Life Challenges

I didn’t realize that the dynamics of a small arts community would so closely resemble the dynamics of an employee team, and that the two groups would present similar internal communications challenges. Continue reading →

Dust Off Your Communications Strategy

My advice: pull out that dusty file with your communications strategy and take a hard, unbiased look at the strategic direction – does it still support the company’s business strategy and goals? Are you reaching all audiences? Are your programs effective? Continue reading →

The DTV Communication Campaign

…the DTV awareness campaign uses one of my favorite communication strategies — it uses the product (TV) to sell the product through a series of PSAs, screen graphics and story placements that began in late 2007. Continue reading →