Crisis Communication

Rink Strategic Communications, LLC can help your business or organization prepare an employee communications strategy, should a crisis or emergency arise.

Watch this video for important tips, then contact Rink Strategic Communications (703) 856-5467 to discuss development of your crisis communication plan.

Read Susan’s blog articles about crisis communications…

Plan Now for Inclement Weather Communications with Your Employees

I’m not predicting another “Snowmageddon” this winter. But I do recommend that companies take a few minutes now to pull out their inclement weather policies and update contact lists in preparation for snow and ice. Continue reading →

Supporting Your Employees in the Aftermath of a Crisis

It would be interesting to hear what, if anything, BP is doing to sustain employee morale and help employees cope these days. Continue reading →

Leaders Behaving Badly

Whether you are dealing with a warehouse explosion, a massive hurricane or an executive caught with her hand in the cookie jar, the same rules apply: respond quickly, get in front of the story, and give equal weight to communicating to internal and external audiences. Continue reading →

Predicted Swine Flu Outbreaks Will Test Crisis Plans

Take time now to review your business continuity and crisis communications plans. Reach out to your counterparts in HR and make sure there is a policy in place for swine flu-related call-outs. Set up a phone number that your employees can call into to hear a recorded message about building closures and alternate work locations. Most importantly, let your employees know that the company is taking these preparations seriously. Continue reading →

Executive Communications in Times of Crisis

When times are tough, leaders need to avoid retreating behind corporate speak and platitudes; instead they must treat their employees as if they owned the business and provide them with a clear view of the challenges ahead. Continue reading →

Communicating With Employees During a Crisis

Communicators owe it to themselves — and to their employees — to prepare for a crisis before being confronted with one. Continue reading →

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