How to Form an Internal Communications Council [Video]

July and August are traditionally slow months in Corporate America.  For many time-strapped employee communications professionals, summer is a welcome break, providing breathing room and time to assess and adjust for the second half of the year.

It’s a time of brainstorming — thinking of new and different ways to approach problems and creative ways to inform their employees. 

Unfortunately, most of these creative ideas will never see the light of day, due to staffing and budget limitations.  Let’s face it, employers are rushing to fill open positions, and money is still tight.

But all is not lost.  Those great ideas are still feasible.  All you need to do is find a way to expand your employee communications team without adding staff.  The answer:  form an internal communications council.

An effective and active internal communications council will serve as the eyes and ears of the headquarters staff, providing front-line feedback on programs and policies, and surfacing solutions to workplace problems.


About Susan Rink

Susan C. Rink is president and owner of Rink Strategic Communications, LLC ( and presenter of the "Take Note" podcast series (
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