Monthly Archives: June 2010
The Red Mittens That United a Nation
I got my first glimpse of the red mittens on February 12, 2010 when the Canadian Olympic team marched into BC Place for the Opening Ceremonies of the 2010 Winter Games in Vancouver. Little did I know that those cute red mittens represented a year-long program to unite Canadians behind their national athletes and claim the 2010 Winter Games as “Canada’s Games.” Continue reading
Supporting Your Employees in the Aftermath of a Crisis
It would be interesting to hear what, if anything, BP is doing to sustain employee morale and help employees cope these days. Continue reading
Rink Strategic Communications 