Monthly Archives: February 2010

In the World of Communications, One Size Does Not Fit All

Posted on February 23, 2010 by Susan Rink

Think about how many FAQ and key messaging documents communicators crank out over the course of a year. Now think about how seldom they consider that the single message or data point needs to be interpreted differently for different groups of employees. Continue reading →

Posted in Communicating Change, Communication Best Practices, Employee Communications - General | Tagged , , , , | 2 Comments

Adopt a Social Media Code of Conduct

Posted on February 16, 2010 by Susan Rink

Companies should, at minimum, adopt a social media code of conduct that will provide guidelines for using social media on company time and on behalf of the organization. Continue reading →

Posted in Social Media and Employee Communications | Tagged , , , , , , , | 1 Comment

Communicators, It’s Time to Board the Twitter Train

Posted on February 8, 2010 by Susan Rink

Most PR and HR professionals alike are quick to dismiss Twitter as a fad and something that has little relevance to the “business” of communications. I disagree. Continue reading →

Posted in Communication Best Practices, Social Media and Employee Communications | Tagged , , , , | 3 Comments