Monthly Archives: November 2009
Make Your Vision Statement Employee-Friendly
For several decades now, business school graduates have spent countless hours crafting far-reaching, aspirational vision statements to guide their company’s growth and expansion. But the language of traditional vision statements, with phrases such as “best in class,” “global,” “industry-leading” and “superior products and services” seem archaic to today’s workforce. Continue reading
Applying Communication Strategies to Real-Life Challenges
I didn’t realize that the dynamics of a small arts community would so closely resemble the dynamics of an employee team, and that the two groups would present similar internal communications challenges. Continue reading
Rink Strategic Communications 