Monthly Archives: August 2009

Think About the “Whys”

Managing people is a lot like managing a political campaign – managers try to build support for their ideas and rally groups of people to accomplish a common goal. And like politicians, managers often find themselves having to support or defend a decision or action made by someone else. Continue reading

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Dust Off Your Communications Strategy

My advice: pull out that dusty file with your communications strategy and take a hard, unbiased look at the strategic direction – does it still support the company’s business strategy and goals? Are you reaching all audiences? Are your programs effective? Continue reading

Posted in Audits and Metrics, Communication Strategies | Tagged , , , , , | Leave a comment