Monthly Archives: August 2009
Think About the “Whys”
Managing people is a lot like managing a political campaign – managers try to build support for their ideas and rally groups of people to accomplish a common goal. And like politicians, managers often find themselves having to support or defend a decision or action made by someone else. Continue reading
Dust Off Your Communications Strategy
My advice: pull out that dusty file with your communications strategy and take a hard, unbiased look at the strategic direction – does it still support the company’s business strategy and goals? Are you reaching all audiences? Are your programs effective? Continue reading
Rink Strategic Communications 