Monthly Archives: June 2009
Internal Communications to Cure a Toxic Culture
Employee communication is just one component of cultural change and change management. In order to be successful, cultural change must be approached holistically, driven by senior leaders, reinforced by the management layer and sustained by a system of recognition and rewards to drive the new behaviors. Continue reading
Home Depot Remodels Internal Communications
Having been on the frontlines of that battle at a former company, I have great respect for Home Depot’s communications team and their ability to change behaviors, both at the corporate level where “Information push” is the general rule of thumb and at the unit level, where lack of time is often cited as an obstacle to intranet adoption. Continue reading
Communicating With Employees During a Crisis
Communicators owe it to themselves — and to their employees — to prepare for a crisis before being confronted with one. Continue reading
What to Tell Employees When You Don’t Have All the Answers
The first communication should set the stage for future updates and reinforce a commitment to communicate frequently as more information becomes available. Continue reading
Handling Tough Questions From Employees
Before answering a tough question from employee, take a minute to think about what motivated the question. In many instances, the employee isn’t looking for an immediate solution – just an acknowledgement that his/her concerns are valid and that the company cares. Continue reading
The DTV Communication Campaign
…the DTV awareness campaign uses one of my favorite communication strategies — it uses the product (TV) to sell the product through a series of PSAs, screen graphics and story placements that began in late 2007. Continue reading
Bridging the Credibility Gap with Employee Communications
Companies that truly value their employees demonstrate their high regard by treating their employees like adults, like valued business partners. Continue reading
Time for an Employee Communications Check-up
When was the last time you gave your employee communications programs a check-up? I’m not talking about a full-scale audit, just a quick assessment of your messaging and vehicles. Continue reading
Proactive Employee Communications
Sure, the economy may be turning the corner. But this is not the time to fall back into pre-recession patterns of reactive employee communications. Continue reading
Rink Strategic Communications 